Международная логистика

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English: International Logistics

Содержание

Истоки и определения

Имеется много определений международной логистики. Одно из них, где легко найти как военные корни, так и США как страну происхождения определяет международную логистику как « Проведение переговоров, планирование и внедрение мер по поддержке логистических конструкций между странами, их [вооруженными] силами и [государственными] агентствами. Сюда включается предоставление логистической поддержки (важнейшие конечные товары, материалы и/или услуги) или получение логистической поддержки от одного или более дружественных иностранных правительств, международных организаций или вооруженных сил, осуществляемое как с компенсацией, так и без таковой. Сюда также включаются планирование и иные действия, связанные с организацией тесного взаимодействия важных подразделений, операций и элементов военных логистических систем или процедур США с такими же [важными подразделениями, операциями и элементами военных логистических систем или процедур] одного или более из иностранных правительств, международных организаций или вооруженных сил на временном или постоянном базисе. Кроме того, сюда включаются планирование и действия, связанные с применением логистической политики, систем и/или процедур США для удовлетворения запросов одного или более из иностранных правительств, международных организаций или вооруженных сил.” » .[1] Базирующийся в США Совет по логистическому менеджменту[2] построил почти такое же по природе, но более короткое определение, в соответствии с которым логистика была определена как процесс “ планирование, внедрение и контроллинг физических и информационных потоков, имеющих дело с материалами и конечными товарами, идущими от точки происхождения до точки применения.”[3] May by the most fundamental professional/academic definition states that the following are logistics functions, although many firms do not include all of them under their logistics umbrella:[4] customer service; demand forecasting; documentation flow; handling returns; inter-plant movements; inventory management (inbound, plant, and outbound); parts/service support; materials handling; order processing; plant and warehouse site selection; production scheduling; protective packaging; purchasing; salvage scrap disposal; traffic management; and warehouse and distribution center management.[5] Much more short and clear definition of international logistics states the international logistics as the process of planning, implementing, and controlling the flow and storage of goods, services, and related information from a point of origin to a point of consumption located in a different country.[6]

Main Targets of International Logistics

The main targets of international logistics are to match and link national parts of global supply chains, overcome international trade barriers of different nature (political, law, cultural, currency, transportation, language, etc.), and minimize transaction costs and risks. The international logiscics is a process developing in space and time simultaneously. After that, there are a set of regulations, rules and conditions that are to be taken into account to receive outputs expected; namely, goods delivered in time, to the rigt place, in right quantity and quality. On the other hand, the target is not only to fulfill all necessary terms and conditions of a contract but minimize corresponding risks and transaction costs. When a firm becomes heavily involved in international business, logistics is seen as a critical part of the strategic planning process.[7] Nevetheless, before numerous international logistics decisions (transportation means and arms, Packaging for Export, terms of trade, terms of payment, insurance, etc.) it is necessary to choose the most suitable international operation. Factually, a firm's management decision concerning the Modes of Entering Foreign Markets or foreign operation methods[8] precedes and defines a set of international logistics arrangements. However, any of international operations, - from an International Sale Contract till International Leasing Arrangements, - has international logistics components. Therefore, an effective international logistics strategy not only offers significant cost savings but also can help firms penetrate new foreign markets. Indeed, international logistics is recognized as an integral part of the marketing mix that furthers the global marketing process.[9] With the assistance of an efficiently managed international logistics function, firms can gain economies of scale from increased production, obtain technological advantages from other countries, and expand their markets.[10] As logistics activities become a substantial part of a firm's international operations, the role played by international logistics managers also increases in importance.[11]

Concept of Complex Channel of International Logistics

Almost any of international logistics definitions includes, in implicit or explicit form, the fact that international logistics helps to integrate different parties in the various logistics channels throughout the world. Taking into account such term as the marketing logistics they could develop the concept of the marketing channel to the complex logistics channel. According to the definition of the American Marketing Association marketing channel is a set of practices or activities necessary to transfer the ownership of goods, and to move goods, from the point of production to the point of consumption and, as such, which consists of all the institutions and all the marketing activities in the marketing process.[12] A marketing channel alone is not sufficient to finalize a transaction and physically transfer goods from a seller to a buyer. For this purpose a part of logistics serves, known as the physical distribution[13] which is concerned with the transporting of merchandise, raw materials, or by-products, such as hazardous waste, from the source to the customer. A manager of physical distribution must also assess and control the cost of transporting these goods and materials, as well as to determine the most efficient way to store them, which usually involves some form of warehousing. However, more than goods flow in international logistics. The payment must go from the buyer to the seller; and there is a flow in both directions of “paperwork” (documents may be on paper, or increasingly in electronic form). To explain the system of various flows one can use the concept of complex channels of international logistics. One of textbooks on international logistics[4] splits the complex channel of international logistics, - where goods move, as do orders, payments, and documents, - into three partial channels, which are linked to the extent that sales or payments trigger release of goods to the buyer, and that documentation must be complete before goods can move forward:

  • The transaction channel, which handles the buying, selling (negotiating and contracting) and collection of payment;
  • The distribution channel, through which the good moves physically;
  • The documentation/communications channel.

International Logistics Fields

Taking into account the fact that international logistics has to move goods in the space-time, from a manufacturer/seller to a consumer/user, crossing the national border(s), and preserving/increasing their values, it is necessary to say that the fields of internataional logistics or, in the aggregate, the subject of international logistics, embrace an extremaly wide range of items concernig to international transactions or operations. As seen in the Figure 1, international logistics activities include a range of events, processes, policies, plans, goals, and so on, necessary to do to connect or integrate inward as well as outward national flows of goods, finances, and informations taking into account sometimes very different socio-cultural, political-law, and economical dimensions of national fragments of the global marketing environment are to be crossed on the way of goods from the seller to the buyer. In other words, there is a power set of fields/functions under an umbrella of the "international logistics" terms: customer service; demand forecasting; documentation flow; handling returns; inter-plant movements; inventory management (inbound, plant, and outbound); parts/service support; materials handling; order processing; plant and warehouse site selection; production scheduling; protective packaging; purchasing; salvage scrap disposal; traffic management; and warehouse and distribution center management.[14]

Библиографический список

  1. http://www.thefreedictionary.com/international+logistics
  2. В 2004 название «Совет по логистическому менеджменту» – Council of Logistics Management (CLM) – было изменено на «Совет профессионалов по менеджменту цепей поставок» – Council of Supply Chain Management Professionals (CSCMP) – что должно отражать ту «холистическую роль, которую играют современные профессионалы-логисты» - Chung, H. (2004) CLM Name Change Incorporates Holistic View. / Logistics Management.
  3. Council of Logistics Management website: http://www.clml.org
  4. 4,0 4,1 Wood, D.F., Barone, A.P., Murphy, P.R., Wardlow, D.L. International Logistics, Amacom, New York, etc., 2002, p.5
  5. Encyclopedia Britannica (1993), Chicago, Encyclopedia Britannica, Inc., Vol. 28, pp. 878–882.
  6. David, P., Stewart, R. International Logistics: The Management of International Trade Operations - Thomson: Mason, Ohio. 2007.
  7. Carter,J.R.,Pearson,J.N., Li Peng. Logistics barriers to international operations: The case of the People's Republic of China - Journal of Business Logistics, 1997
  8. Welch, L.S., Benito, G.R.G., Petersen, B.: Foreign Operation Methods: Analysis, Strategy, and Dynamics: Edward Elgar, London
  9. Zinn, N., Grosse, R. Barriers to Globalization: Is Global Distribution Possible? International Journal of Logistics Management 1, no. 1 (1990): 13-8.
  10. Slater, A. International Marketing: The Role of Physical Distribution Management, International Journal of Physical Distribution and Materials Management 10, no. 1 (1980): 60-5.
  11. Stock, J.,Lambert, D. International Physical Distribution-A Marketing Perspective, International Journal of Physical Distribution and Materials Management 12, No. 3 (1982): 4-5.
  12. American Marketing Association
  13. http://www.referenceforbusiness.com/encyclopedia/Per-Pro/Physical-Distribution-Management-Transportation.html
  14. Encyclopedia Britannica, Encyclopedia Britannica, Inc., Chicago, 1993, Vol. 28.
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