Эффект хлыста

Материал из Supply Chain Management Encyclopedia

(Различия между версиями)
Перейти к: навигация, поиск
(Новая страница: «новая»)
Строка 1: Строка 1:
-
новая
+
'''English: [http://scm.gsom.spbu.ru/Bullwhip_effect Bullwhip effect]'''
 +
 
 +
Bullwhip effect (or whiplash effect, or Forrester effect) – the phenomena in supply chains of “amplification of demand variability from a downstream site to am upstream site” <ref>Lee, H.L., Padmanabhan V. and Whang S. (1997) Information distortion in a supply chain: The bullwhip effect, Management Science; Apr 1997; 43, 4; pg. 546</ref>. In other words, demand variability increases as we move away from the real source along the supply chain. The “distance” might be the number or supply chain members in particular supply chain; or production lead time. 
 +
 
 +
 
 +
==Example==
 +
<lines size=500x200 title="Chart 1: Retail Level Demand Pattern" ymin=0 ymax=25 colors=2D00B8 xlabel ylabel=5 grid=xy legend>
 +
, Daily Demand
 +
1,13
 +
2,11
 +
3,12
 +
4,14
 +
5,12
 +
6,14
 +
7,11
 +
8,14
 +
9,10
 +
10,14
 +
11,12
 +
12,14
 +
13,12
 +
14,11
 +
15,10
 +
16,13
 +
17,12
 +
18,9
 +
19,13
 +
20,14
 +
</lines>
 +
 
 +
 
 +
 
 +
 
 +
<lines size=500x200 title="Chart 2: Wholesale Level Demand Pattern" ymin=0 ymax=25 colors=2D00B8 xlabel ylabel=5 grid=xy legend>
 +
, Daily Demand
 +
1,13
 +
2,17
 +
3,10
 +
4,9
 +
5,17
 +
6,19
 +
7,12
 +
8,10
 +
9,16
 +
10,15
 +
11,17
 +
12,16
 +
13,9
 +
14,11
 +
15,10
 +
16,14
 +
17,9
 +
18,10
 +
19,17
 +
20,11
 +
</lines>
 +
 
 +
 
 +
 
 +
<lines size=500x200 title="Chart 3: Manufacturer Demand Pattern" ymin=0 ymax=25 colors=2D00B8 xlabel ylabel=5 grid=xy legend>
 +
, Daily Demand
 +
1,2
 +
2,19
 +
3,22
 +
4,12
 +
5,16
 +
6,7
 +
7,17
 +
8,20
 +
9,10
 +
10,14
 +
11,3
 +
12,20
 +
13,12
 +
14,8
 +
15,10
 +
16,21
 +
17,14
 +
18,6
 +
19,13
 +
20,19
 +
</lines>
 +
 
 +
 
 +
==Bullwhip Effect in Different Industries==
 +
 
 +
 
 +
 
 +
==Bullwhip Effect Simulation (Beer Game)==
 +
 
 +
 
 +
==Bullwhip Effect Counter Measures==
 +
 
 +
==References==
 +
<references />
 +
 
 +
 
 +
[[Category:Supply Chain Strategy]]

Версия 20:03, 15 августа 2011

English: Bullwhip effect

Bullwhip effect (or whiplash effect, or Forrester effect) – the phenomena in supply chains of “amplification of demand variability from a downstream site to am upstream site” [1]. In other words, demand variability increases as we move away from the real source along the supply chain. The “distance” might be the number or supply chain members in particular supply chain; or production lead time.


Содержание

Example





Bullwhip Effect in Different Industries

Bullwhip Effect Simulation (Beer Game)

Bullwhip Effect Counter Measures

References

  1. Lee, H.L., Padmanabhan V. and Whang S. (1997) Information distortion in a supply chain: The bullwhip effect, Management Science; Apr 1997; 43, 4; pg. 546
Личные инструменты
Our Partners